So Dad It's Good - Eric Friedman Newsletter #5

A new platform!

Welcome to another addition - I have switched over to Substack because its free and the subscriber base has grown - thanks for being here.

Dad jokes involving kids are always my favorite so heres a good start:
KID: "Dad, make me a sandwich!" DAD: "Poof, you’re a sandwich!”

What I am reading:

Inside James Dyson’s Costly Decision to Kill His Electric Car
Amazing view into one of the largest spends to date, about why they killed the project and what they are competing with.

Jeff Bezos’s Master Plan
Great view into one of the more complex and interesting minds of our time, Jeff Bezos, and potentially his “master plan” for what he wants to build.

DailyBooth - the startup that almost worked
I followed this story/app when it launched and was amazing to see. I think there should be more of these from a postmortem and background perspective and appreciate the founder sharing here.

What I am writing

NNTR - No Need to Respond - My version of what I wish every emailed contained
The F*ck It Fund - A savings account system I use personally
I Don’t Know - The power to say “I don’t know” never goes out of style (from the 2009 archives!)

Twitter Greatness

This should make anyone happy

Wow, amazing.

Love this Mini TweetStorm by Andy from Holloway and the framework he lays out.

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So Dad It's Good - Eric Friedman Newsletter #4

Happy September! My newsletter cadence has been delayed (much like the subways in NYC!) but I am back again and excited to share with you. I also surpassed 50 subscribers and now paying for this service - thank you!

The new iPhones are out and it got me thinking, if you see a robbery at the Apple store does that make you an iWitness?

(now you know why this newsletter is called so Dad its good)

What I am reading

Watch a plane land itself truly autonomously for the first time – TechCrunch

A team of German researchers have created an automatic landing system for small aircraft that lets them touch down not only without a pilot, but without any of the tech on the ground that lets other planes do it. It could open up a new era of autonomous flight — and make ordinary landings safer to boot.

Nomads travel to America’s Walmarts to stock Amazon’s shelves - The Verge

To stock Amazon’s shelves, nomadic merchants travel the backroads of America in search of rare soap and coveted toys. Some live in RVs and vans, driving to Walmarts and Targets and sending products to Amazon as they go.

This was such an interesting piece - I keep thinking about it.

What I am writing

Forcing Functions – Eric Friedman

It is always great to have forcing functions to help get things done, both internally and externally. I reference this phrase often and wrote up my thoughts.

Price, Quality, Time – Choose Two – Eric Friedman

From waaaaaay back in 2009 this still holds true today

Twitter Greatness

Lauren Goode


Behold, the Alexa smart oven

2:10 PM - 25 Sep 2019

Yuri Sagalov


Man goes biking, flips his bike, hits his head, gets knocked out and doesn't regain consciousness until sometime during the ambulance ride.

Apple Watch detects the fall, autodials 911 with his location and EMS has him picked up and in the hospital in <30 minutes.


5:13 PM - 21 Sep 2019



I’ve discovered that a CEO’s job includes seeing a therapist and exec coach, going to the gym, and building meaningful peer relationships.

The successful startups are 10+ year marathons and you need a support structure to survive that long.

1:04 PM - 20 Sep 2019

Latest from Building The Machine

Building the Machine - Incredible Resource for Developers Open Source Tools

Great overview and compendium for open source tools for developers.

So Dad its Good - Eric Friedman Weekly Newsletter - Issue #3

Welcome back to another newsletter as always hoping to make folks groan…

What does a zombie vegetarian eat?


Let’s dig in!

What I am reading

The Moon Rock Hunter Is Coming for You | The Saturday Evening Post

This is an incredible cat and mouse game of trying to find out who has real (and fake!) moon rocks and who is selling them. Fascinating to think about the black market for these goods. Also interesting to see who has had access over the years - and took advantage of it (no spoilers!)

The making of Amazon Prime, the internet’s most successful and devastating membership program

It’s easy to forget now, but Amazon wasn’t always the king of online shopping. In the fall of 2004, Jeff Bezos’s company was still mostly selling just books and DVDs. That same year, Amazon was under siege from multiple sides.

Ahead of Its Time, Behind the Curve: Why Evernote Failed to Realize Its Potential

Legendary investor, programmer, and Y Combinator co-founder Paul Graham once wrote that one of the best ways to come up with ideas for your next startup is to ask what product you wish someone else would make for you.

What I am writing

Operating Manual (vs. recipe for success) – Eric Friedman

Twitter Greatness

Matt Galligan on Twitter: "🤯 Oh…my. I thought convincing deep fakes (even just voice) were still a solid ways off. I’m wrong. Dead wrong. No way I would have known these were fake if I wasn’t already told so. The world is about to get *a lot* more complicated."

The world of deepfakes is upon us. If you haven’t been paying attention the audio, video, and pictures we take for granted every day are going to start to be questioned. There are a few companies setup to tackle these issues and one that I am completely biased to support is which solves this growing issue.

Latest from Building The Machine

Building the Machine - Engineering Manager 90 Day Plan

If you don’t have a plan as a leader, how do you expect your team too?

Building the Machine - The Principles of Quantum Team Management

Another great hit from the FRC review - principles of Quantum team management.

Weekly newsletter of Eric Friedman - Issue #1

Hi 👋I am Eric Friedman - below is a collection of what I am reading, writing, and the latest from

What I am reading

Will You Choose Alive Time or Dead Time?

Author Robert Green once gave me a bit of priceless advice: Make the most out of every moment by ditching dead time for alive time.

“He Thinks We’re Going to Take a Swing at Him?”: Inside the Decades-Long Cage Match Between Mark Zuckerberg and the Winklevoss Twins

February 22, 2008. The 23rd floor of a nondescript office tower on the outskirts of San Francisco’s Financial District. The usual glass, steel, and concrete sliced and diced into overly air-conditioned, brightly lit cubes. Eggshell-colored walls and industrial-beige carpets.

Why the PDF Is Secretly the World's Most Important File Format

The Portable Document Format, or PDF, is everywhere. But it’s still a format that causes headaches for the average person. Just take former Trump campaign manager Paul Manafort, who may not be the average person, but who runs into issues with the PDF just like the best of us.

What I am writing

Own your metric of success – Eric Friedman

Have a metric that you define to tell the story of success within your org - this way you can control the narrative.

The First 10 People – Eric Friedman

Newest Additions to

Financial Modeling Worksheet for Founders

Incredible resource for founders - lots of great templates and worksheets that have great instructions to teach and use.

Measuring and benchmarking the four vital signs of SaaS

Incredible pulse of measuring a SaaS business

Building the Machine - Founders Guide to coming up with Vision and Strategy

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